Product
The routing platform, in detail.
A visual flow builder with drag-and-drop nodes for every routing scenario. Lead-to-account matching, territory rules, round-robin pools, SLA enforcement, and a complete audit trail — all native to HubSpot.
No credit card required. Cancel anytime.
The Flow Builder
Visual routing logic you can
actually understand.
Drag nodes onto a canvas, connect them with edges, and deploy a production routing flow in minutes. No code, no complex workflow branches, no guesswork.
Form Submit
Trigger
Account Match
91% confidence
Is Enterprise?
employees > 200
Enterprise AEs
Round Robin (4)
SLA Timer
15 min wait
Update Lifecycle
Action
SMB Pool
Round Robin (8)
Drag-and-drop
Pick nodes from the palette and drop them onto the canvas. Connect them by dragging between ports.
Keyboard shortcuts
Cmd+Z to undo, Cmd+D to duplicate, Delete to remove. Power-user workflows built in.
Zoom and pan
Scroll to zoom, click-drag to pan. Pinch gestures on trackpads. Fit-to-view with one click.
Minimap
Always know where you are in a complex flow. Click the minimap to jump to any region.
Node Types
Six building blocks.
Infinite routing logic.
Trigger
Start every flow with an event. Form submissions, lifecycle stage changes, manual triggers from the CRM, or API webhooks.
- Form submissions
- Lifecycle changes
- Manual triggers
- API webhooks
Match
Lead-to-account matching with fuzzy company name, email domain, phone normalization, and LinkedIn URL comparison. 90%+ accuracy.
- Fuzzy company name
- Email domain match
- Phone normalization
- LinkedIn URL match
Condition
If/else branching on any HubSpot property. Company size, deal amount, lifecycle stage, custom properties, or complex boolean logic.
- Any HubSpot property
- Boolean operators
- Multi-branch switch
- Regex matching
Route
Round-robin pools with weights and capacity limits. Calendar-aware OOO detection. Territory tables for geographic assignment.
- Weighted round-robin
- Capacity limits
- OOO detection
- Territory tables
Delay
SLA timers that enforce response-time targets. Wait steps for nurture timing. Escalation chains when limits are breached.
- SLA timers
- Wait steps
- Auto-escalation
- Business hours aware
Action
Update HubSpot properties, send Slack notifications, fire webhooks, create tasks, or enroll contacts in sequences.
- Update properties
- Slack notifications
- Webhooks
- Create tasks
Audit Log
Every routing decision,
explained step by step.
“Why did this lead go to James?” Answer it in five seconds. Every contact, every flow, every decision node — logged with a full trace.
Routing Audit Log
LiveAnalytics
Routing metrics that
actually matter.
Distribution balance, SLA compliance, routing volume, and conversion by assignment path. Real-time dashboards, not stale spreadsheets.
Lead Distribution
This week by rep
SLA Compliance
Response time targets
Routing Volume
Last 7 days
HubSpot Integration
Lives inside HubSpot.
Not beside it.
No tab-switching. No separate login. FlowRouter appears in your HubSpot sidebar, on your contact records, and in your navigation — right where your team already works.
Sarah Chen
VP of Engineering at Acme Corp
App Card on every contact record
FlowRouter in your HubSpot navigation
No separate login
OAuth with HubSpot once. Your team is automatically synced. No passwords to manage.
No tab-switching
Routing status, audit trails, and analytics are visible right inside HubSpot — on contact records and in the sidebar.
Real-time sync
Contact properties, company data, and team membership sync instantly. Changes in HubSpot are reflected immediately.
Get Started
See it in action.
Start a free 14-day trial with full access to the flow builder, audit log, and analytics. Or book a demo and we will walk you through it.
No credit card required. Cancel anytime.