Product
Every lead. The right rep. Every time.
A visual flow builder with drag-and-drop nodes for every routing scenario. Lead-to-account matching, territory rules, round-robin pools, SLA enforcement, and a complete audit trail — all native to HubSpot.
No credit card required. Cancel anytime.
The Flow Builder
Visual routing logic you can
actually understand.
Drag nodes onto a canvas, connect them with edges, and deploy a production routing flow in minutes. No code, no complex workflow branches, no guesswork.
Form Submit
Trigger
Account Match
91% confidence
Is Enterprise?
employees > 200
Enterprise AEs
Round Robin (4)
SMB Pool
Round Robin (8)
Update Lifecycle
Action
Drag-and-drop
Pick nodes from the palette and drop them onto the canvas. Connect them by dragging between ports.
Keyboard shortcuts
Cmd+Z to undo, Cmd+D to duplicate, Delete to remove. Power-user workflows built in.
Zoom and pan
Scroll to zoom, click-drag to pan. Pinch gestures on trackpads. Fit-to-view with one click.
Minimap
Always know where you are in a complex flow. The minimap gives you a bird's-eye view of the entire canvas.
Building Blocks
Every block you need.
Infinite routing logic.
Trigger
Start every flow with a HubSpot event. New contacts, property changes, form submissions, deal stage transitions, and more.
- Form submissions
- New contacts & deals
- Property changes
- Deal stage changes
Match
ProLead-to-account matching with fuzzy company name, email domain, phone normalization, and LinkedIn URL. Confidence-scored with configurable thresholds.
- Fuzzy company name
- Email & website domain
- Phone normalization
- LinkedIn URL match
Condition
If/else branching on any HubSpot property. Company size, deal amount, lifecycle stage, or any custom property in your CRM.
- Any HubSpot property
- Equals, contains, in list
- Numeric comparisons
- Empty / not empty
Route
Round-robin pools, territory-based assignment, account owner, or specific rep. Respects working hours and time off automatically.
- Round-robin pools
- Territory routing
- Account owner
- Working hours aware
SLA
ProEnforce response-time targets on any flow. Auto-escalate when reps miss the window. Clock pauses outside working hours.
- Configurable targets
- Auto-escalation
- Working hours aware
- Per-flow thresholds
Action
Update HubSpot properties, send Slack notifications, or fire outbound webhooks to integrate with external systems.
- Update properties
- Slack notifications
- Outbound webhooks
- Runs async
Audit Log
Every routing decision,
explained step by step.
“Why did this lead go to James?” Answer it in five seconds. Every contact, every flow, every decision node — logged with a full trace.
Routing Audit Log
LiveAnalytics
Routing metrics that
actually matter.
Distribution balance, SLA compliance, routing volume, and conversion by assignment path. Real-time dashboards, not stale spreadsheets.
Lead Distribution
This week by rep
SLA Compliance
Response time targets
Routing Volume
Last 7 days
HubSpot Integration
Built for both sides
of the workflow.
Reps stay in HubSpot, where they already work — routing status shows up on every record. Admins get a dedicated app for the surfaces that need room to breathe: the flow builder, audit log, and analytics.
Sarah Chen
VP of Engineering at Acme Corp
App card on every contact, company, and deal record
Flow builder, audit log, and analytics at app.flowrouter.io
Single sign-on
OAuth with HubSpot once. Reps are imported from HubSpot Users and ready to route — no separate passwords or seats to manage.
Deep links everywhere
Every routing decision on a record card links straight to the flow run in the FlowRouter audit log. One click from question to answer.
Live property lookups
FlowRouter reads contact and company data from HubSpot at execution time, so every routing decision uses the freshest data.
Get Started
See it in action.
Get started free with full access to the flow builder, audit log, and analytics. Or book a demo and we’ll walk you through it.
No credit card required. Cancel anytime.