FlowRouter

Core Concepts

Key ideas behind how FlowRouter routes records in HubSpot — the execution model, scheduling, and flow lifecycle.


How FlowRouter thinks about routing

FlowRouter is built on a few core ideas that shape how routing flows work. Understanding these concepts helps you design flows that are predictable, auditable, and easy to maintain.

  • How Routing Works — The execution pipeline from trigger to assignment, entry-once semantics, schedule awareness, and the one-active-flow rule.

Ready to route your first lead?

FlowRouter connects to HubSpot in under 2 minutes. No code required.