A canvas, not a workflow
HubSpot workflows are linear — one action after another in a chain. That works for email sequences. It does not work for routing, where a single lead might need to be filtered, matched against existing accounts, checked against territory rules, and then assigned to a pool — with different paths for different outcomes.
FlowRouter's Flow Builder is a visual canvas where routing logic is a directed graph. Nodes represent operations. Edges define the path records take. Branches split when decisions need to be made, and paths can merge back together downstream. You see the full routing logic at a glance, exactly as it will execute.
What makes it different
Real-time validation. The canvas validates your flow as you build. Missing connections, circular references, and configuration errors are flagged before you deploy — not after a lead falls through the cracks.
Version history. Every deployment creates a versioned snapshot. Roll back to any previous version instantly if something goes wrong. Compare versions side-by-side to see what changed.
One-click deploy. When your flow is ready, click Deploy. FlowRouter begins processing records immediately. No staging environments, no YAML files, no waiting for a sync cycle.
Test mode. Run sample records through your flow before it goes live. See exactly which path each record takes, which nodes fire, and what the final assignment would be — without touching your HubSpot data.
Next steps
- Flow Builder Overview — Canvas interactions, edges, branching, and deployment details
- Node Types — Every node available in the builder and what it does